Bodybell concept store
Saffron Brand consultants created in 2016 a new visual identity and guidelines for the Bodybell Group.
Based on their new identity M+P designed a disruptive retail concept, centered on creating a new layout that controlled the flows of people within the store, which had never been done in the world of beauty.
Controlling the flows, allowed for a greater flexibility of space which had to display expensive perfumes, together with toilet paper.
We design the furniture
The central furniture defines a guided tour, where each area of beauty will have its support area: make up bar, digital area, skincare washbasin...
This is the core of the store.
The beauty market
Following the brand design, it is possible to build the future store.
We have built a prototype to test the new experience.